Comments on: Survey says Americans Reject Tailored Advertising http://blog.privcom.gc.ca/index.php/2009/10/01/survey-says-americans-reject-tailored-advertising/ Thu, 26 Aug 2010 15:45:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Adam Gorley http://blog.privcom.gc.ca/index.php/2009/10/01/survey-says-americans-reject-tailored-advertising/comment-page-1/#comment-3637 Adam Gorley Fri, 02 Oct 2009 12:38:44 +0000 http://blog.privcom.gc.ca/?p=445#comment-3637 You know, this sounds like good news on paper, and I see that this type of research *might* be used to influence public policy, but I doubt it would play out this way in real life. What about Google and GMail? Isn't this exactly what they are doing by scanning the contents of e-mail messages for keywords that they use to target ads toward users? This might sound pessimistic, but I think advertisers will find ways to target individuals based on their data regardless of legal restrictions, and even with the choice to "opt out", many or most consumers will accept this paradigm--particularly in the nearish future when the baby boomers "leave the consumer market". You know, this sounds like good news on paper, and I see that this type of research *might* be used to influence public policy, but I doubt it would play out this way in real life.

What about Google and GMail? Isn’t this exactly what they are doing by scanning the contents of e-mail messages for keywords that they use to target ads toward users?

This might sound pessimistic, but I think advertisers will find ways to target individuals based on their data regardless of legal restrictions, and even with the choice to “opt out”, many or most consumers will accept this paradigm–particularly in the nearish future when the baby boomers “leave the consumer market”.

]]> By: 640k http://blog.privcom.gc.ca/index.php/2009/10/01/survey-says-americans-reject-tailored-advertising/comment-page-1/#comment-3635 640k Fri, 02 Oct 2009 10:07:58 +0000 http://blog.privcom.gc.ca/?p=445#comment-3635 What percent of respondents do you suppose said they don't like targeted advertising, but in reality are active Facebook and gmail users? What percent of respondents do you suppose said they don’t like targeted advertising, but in reality are active Facebook and gmail users?

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